Study suggests consumers value energy efficiency over luxury
The recently released annual Energy Pulse study from Shelton Group suggests that consumers in the market for a new home prioritize energy-efficient features over luxury items.
Eighty-five percent said they’d pay more for an Energy Star-certified home, and their preferences for individual features bore that out: more people wanted Energy Star appliances in their new homes (52%) than wanted a pool (42%), a state-of-the-art sound system (40%), or a home theater room (29%).
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