More than three years after getting into the consumer-priced LED bulb business, Durham LED firm Cree has unveiled what it’s calling a “completely new portfolio” of bulb products.

“Cree has zigged when the industry has zagged,” Al Safarikas, Cree vice president of marketing for consumer products, said Tuesday in an interview following the product launch. He points to what he calls both “better light” and a “better warranty” associated with the new bulbs, which were developed, engineered and marketed out of Cree’s Durham headquarters.

Read the full story. (Triangle Business Journal)