Millennials increasingly driving force behind electric utility transformation

A motivational trifecta of environmental sensitivity, practicality and affordability is driving residential consumers and businesses to find ways to utilize more renewables and expand energy management practices, according to Deloitte’s “Resources 2016 Study – Energy Management: Navigating the Headwinds.” The report highlights the increasing influence of millennials aged 21-34, the largest and most dominant consumer group, as a dynamic force behind the shift to cleaner sources of energy – inspired by the desire to reduce their personal carbon footprints.

“The strong desire of residential consumers for clean-energy options, coupled with the increasing cost-effectiveness of solar and wind, are driving growing opportunities for utilities and businesses to explore ways to expand deployment of renewables,” said Marlene Motyka, U.S. alternative energy leader and principal, Deloitte Transactions and Business Analytics LLP. “This trend is really being led by the millennial generation, whose wants and needs are not only relevant, but increasingly an influential factor in the transformation of electricity providers.”

Read the full story. (Deloitte press release)