It’s time to modernize DSM.

Demand-side management hasn’t historically been data-driven or customer-focused. And utilities have long considered it separate from their core business of delivering electrons.

“[These programs] typically have not been treated as a real part of the utility business, either from an earnings perspective or from an operational perspective,” said Jess Melanson, the vice president of products and solutions marketing at Tendril.

“But if you link them together, not only is there tremendous business opportunity and system value for the utility, but it also becomes a new part of the business. And utilities really need new sources of earnings, because the traditional business has challenges.”

Read more (Greentech Media)