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Our Direction

Strategic Plan: 2030

VAEEC's roadmap to champion energy efficiency as a core solution for affordability, load growth, and economic opportunity across Virginia.

Our Goal

The goal of VAEEC is to champion energy efficiency as a core solution to address energy affordability, manage load growth, and drive economic opportunity across Virginia.

Four Pillars

The Roadmap

A
Pillar A

Ensure Energy Efficiency Is A Priority

  • Produce fact sheets, reports, educational materials, and public-facing content to advance the mission
  • Serve as a convening authority or "think tank" for members and coalition stakeholders to work alongside one another
    • Build out VAEEC member-driven channels for thought leadership amplification
    • Amplify member, staff, and stakeholder policy & educational research
  • Develop an internal legislative & regulatory tracking system and calendar to monitor energy efficiency bills that affect Virginians (Federal, State, and Local)
    • Create a policy system to track legislation and provide accountability for Virginia policymakers regarding energy efficiency
    • Safeguard and grow energy efficiency policies
    • Create forward-facing materials for VAEEC introductions with policymakers
  • Participate in stakeholder convenings to amplify VAEEC policy positions
    • Conduct long-term planning for guardrails around VCEA and RGGI
    • Participate in utility program stakeholder engagement
    • Monitor & provide testimony in utility proceedings before the SCC, to protect efficiency standards and consumer affordability
    • Work with stakeholders to craft an efficiency curriculum for Virginia schools, to help drive trade certifications for tomorrow's workforce
  • Create VAEEC Grid Resiliency & Broader Commercial & Industrial (C&I) Policy Outlook
    • Work with Policy committee and key external partners to develop a comprehensive plan to address Virginia's Electrical Grid Resiliency
      • Work with members to develop strategy, policy, and focus areas in engaging in C&I energy efficiency & resilience measures, initiatives, or concerns that affect Virginia
B
Pillar B

Organizational Growth

  • Increase corporate-driven membership
    • Build membership expansion strategy to drive contractors, suppliers, service providers, architects, builders, large energy users, big box stores, commission-based agents, municipalities, and academic institutions to obtain VAEEC membership
    • Create a revamped Membership benefits package
  • Build events for financial success
    • Build thematic events and revolving sponsorship packages to help the Council obtain more influential keynote speakers and increase ticket sales
    • Create communications & marketing protocols designed to get views and drive non-member sales
C
Pillar C

Communication & Education

  • Modernize & streamline VAEEC public-facing communications, marketing, and branding efforts
    • Update VAEEC website, educational materials, earned media plans, press templates, and social media presence
    • Document & distribute success stories and best practices as a continual content-generation tool
  • Develop storytelling blueprints
    • Humanize the effects of energy efficiency, so that people see the effort as meaningful, rather than mundane policy
  • Expand accessible education strategies
    • Develop contractor education resources
      • Work with stakeholders & members to create instructive content for contractors and trade-based businesses — used not just as educational, but as a recruitment initiative
      • Targeted & instructive webinars for wider content topics & policy instruction
D
Pillar D

Initiatives

  • Create educational & instructional content for new and existing members
    • Get to know your programs: government regulation instruction, and deepen knowledge base of how to help people find grants to help with their upgrades
    • Goals & Data: build curricula on macro & micro level commitments, what it means for usage and customer savings
    • Target existing members, developers, HVAC distributors & installers, contractors, large retail outlets, home improvement stores, property managers, certified Real Estate agents, and find ways to incorporate broader industries
  • Creation & implementation of the VAEEC 'Council Member' Campaign
  • Efficiency First Campaign
    • Work with localities to build out their EECBG programs for community engagement
      • Work with municipalities to develop and implement EECBG programs
        • Programs for public education including training or workshops for residents and contractors focused on weatherization, efficiency retrofits, technologies, and installations
    • Seek funding opportunities to provide a more comprehensive consumer knowledge base, using mass marketing and community outreach mechanisms
  • Exemplary Projects Award / Recognition Program
    • Member-driven: draft staff work plan to maximize nominations
    • Developing C&I and new construction energy efficiency opportunities
Reference Document

Download the full Strategic Plan

Read the complete 2030 strategic plan as a PDF.

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