In the spring of 2015, Virginia Governor McAuliffe formed the Executive Committee on Energy Efficiency and charged it with developing strategies and recommendations to achieve the goal of a 10% reduction in retail electricity consumption in the Commonwealth by 2020.

Four VAEEC Directors (Cynthia Adams; Bill Greenleaf; David Koogler and Saifur Rahman) were appointed to the 12-person committee as were several members, including Appalachian Power and Honeywell.

The committee is pursuing six key goals, three of which the VAEEC was tapped to lead:

  1. Track progress toward meeting the state’s 10% energy efficiency goal
  2. Conduct outreach to local governments about the value in reducing energy consumption
  3. Develop a single-brand strategy for the marketing and outreach of energy efficiency programs
  4. Showcase champions of energy efficiency
  5. Support legislation allowing localities to require the reporting of commercial energy benchmarking data
  6. Develop special curriculum for schools to educate students about energy efficiency


  • Read our blog post from earlier this year about how we achieved a single-brand strategy with consistent messaging. 
  • We held our inaugural Energy Efficiency Leadership Awards Ceremony in the fall of 2016 which you can read about here. We held our second annual awards ceremony on November 2, 2017.

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