Featured Member of the Month: Rappahannock Electric Cooperative (REC)
Business Gold Member
Rappahannock Electric Cooperative (REC) serves more than 160,000 homes and businesses across its 22-county service area, which stretches from the West Virginia border in Clarke County south to near Charlottesville and east to West Point. As a not-for-profit, consumer-owned utility, REC is committed to providing value to its members. While reliable and affordable electricity is the foundation of REC’s mission, support to local communities, consideration of the environment, and service to its members complete REC’s value equation.
“REC’s Core Values are Caring, Integrity, Respect, and Service,” says David Koogler, REC vice president of member and external relations (and VAEEC Governance Board member). “Adhering to those values means more than just selling electricity. We want our members to use electricity efficiently. Wise and efficient use of electricity helps consumers receive more value for their energy dollars, results in more satisfied consumers, and conserves natural resources,” explains Koogler.
The Cooperative encourages and facilitates energy efficiency through multiple communication channels, including social media, traditional advertising, Cooperative Living – a very popular magazine exclusively provided to its members, bill messages, well versed agents in its contact center, numerous online options, and phone and on-site energy consultations. An excellent example of the variety of REC Efficiency Programs and advice is found in the pages of the current issue of Cooperative Living.
REC recognizes that the first step toward efficient use of electricity is to increase awareness of energy use. An innovative program called myusage.com helps create that awareness. Members enrolled in the myusage service can receive daily usage information via email or alerts when usage exceeds preset boundaries. The program overlays weather information to help explain why usage varies from day-to-day. If daily usage increases without a corresponding change in weather, the consumer is alerted to potential problems, such as a heat pump operating in the emergency mode, and can take corrective actions sooner, before receiving an unusually high monthly bill.